Ray Kennedy
UGC for brands that want to reach Gen X with straightforward, relatable content. I create real-world short-form content for brands looking to connect with consumers who actually look, live and buy like Gen X.
30-Second Pitch
A short, no-frills introduction, who I am, who I create for, and what working together looks like.
I'm Ray Kennedy, a 51-year-old Gen X creator based in the southwest Chicago suburbs.
I've spent more than 20 years in real estate and sales, with a background in marketing and advertising. That means I've spent a lot of time thinking about how people make decisions, what gets their attention and what makes something actually feel relevant to them.
I bring that experience into UGC without trying to make every video feel like a commercial. My style is straightforward, conversational and practical. I'm especially interested in creating content for brands looking to reach Gen X and 50+ consumers — people dealing with real homes, real cars, real technology, real routines and everyday buying decisions.
I'm also fairly technical. I build websites, apps and digital tools, and I'm comfortable creating around technology and software as well as physical products.
Outside of work, you'll usually find me around Jeeps, technology, golf, disc golf, biking, fitness, DIY projects, food or somewhere outside in the Midwest.
A mix of product demonstrations, testimonials, lifestyle creative and problem-solution ads created for short-form social.
If it's something a real 45–65-year-old consumer might buy, use, fix, drive, wear, eat, download or keep around the house, there's probably a story we can build around it.
Creative direction built around the product, customer and problem being solved.
Primary hooks, alternate hooks and conversational scripts designed for short-form social.
Show the product being used rather than simply talking about it.
Natural first-person creative built around actual product benefits and use cases.
Pain point → product → demonstration → payoff.
First impressions, setup and product discovery.
Product use integrated naturally into everyday environments.
Product-focused visuals supported by narration.
Captions, on-screen text, sound cleanup, pacing and final short-form delivery.
Concept → Hook → Script → Shoot → Edit → Deliver
Let's make something
Tell me what you're promoting, who you're trying to reach and what you need created.
ray@raysrawcut.com